Last week I attended an amazing webinar hosted by Tiffany Breyne, Communications Coordinator at Skokie Public Library in Illinois. As a blogger and Instagrammer, I felt that this was helpful for me to learn these skills for both my professional and personal life. I highly recommend watching the entire webinar, but let me share with you some highlights.
- Crowdsource your content by having your staff input ideas,
- Create a library Spotify account and post monthly/weekly playlists based on a theme.
- Have staff submit pictures and reviews of materials
- Instagram Suggestions
- Ask questions and share templates in your stories
- ALWAYS ask permission before sharing another user's post
- "If you like [this] read [this]" posts are popular
- Use a real picture, not a stock image
- Goodreads
- Have online book clubs using moderated discussion boards.
- Going Live
- Have 2 accounts so when you go live, you have use both and have 2 librarians without having to share a screen.
- Scheduling Posts
- Use Creator Studio or HootSuite to plan posts
- CANVA IS AMAZING (but you all know that!)
- Allow for better accessibility options