Friday, March 12, 2021

Social Media and Library Engagement

Last week I attended an amazing webinar hosted by Tiffany Breyne, Communications Coordinator at Skokie Public Library in Illinois. As a blogger and Instagrammer, I felt that this was helpful for me to learn these skills for both my professional and personal life. I highly recommend watching the entire webinar, but let me share with you some highlights.

  • Crowdsource your content by having your staff input ideas,
    • Create a library Spotify account and post monthly/weekly playlists based on a theme.
    • Have staff submit pictures and reviews of materials
  • Instagram Suggestions
    • Ask questions and share templates in your stories
    • ALWAYS ask permission before sharing another user's post
    • "If you like [this] read [this]" posts are popular
    • Use a real picture, not a stock image
  • Goodreads
    • Have online book clubs using moderated discussion boards.
  • Going Live
    • Have 2 accounts so when you go live, you have use both and have 2 librarians without having to share a screen.
  • Scheduling Posts
    • Use Creator Studio or HootSuite to plan posts
    • CANVA IS AMAZING (but you all know that!)
    • Allow for better accessibility options
Again, there was so much more than just this so please go watch the webinar. The link to it is HERE but you will need to create a free account with Niche Academy to watch it. 

Now go forth and learn!

-Megan 

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